Hello, I’m Deidre
"From vision to execution, I transform ideas into results through people, projects, and strategy."
About me
I am a business and marketing leader with more than 20 years of experience transforming ideas into valuable projects with purpose. My journey began in retail, where I grew from sales associate to General Manager at Nike, leading teams, driving results, and turning challenges into opportunities. Later, I brought this same passion for leadership and problem-solving into the world of coworking, managing spaces that connected more than 100 companies, and launching Create Cowork, a concept designed for entrepreneurs and nomadic professionals.
As the founder of Purple Track Agency, I combined creativity and strategy to help brands stand out, guiding teams in digital campaigns, SEO, and community growth. My style has always been about more than results, it’s about inspiring people, building connections, and leaving a meaningful footprint.
Now, continuing my career in Canada, I remain true to my mission: to evolve, to learn from every experience and every person I meet, and to create projects that inspire growth and impact. I see every challenge as an opportunity to become a better version of myself; Deidre 4.0, a leader, a creative mind, and a problem-solver determined to leave a trail worth following.
With two decades of leadership and marketing experience in Mexico and Canada, I translate cultural insight into actionable strategies that deliver meaningful outcomes.
From retail leadership to coworking development and digital marketing, I bring versatility and foresight to anticipate needs, solve challenges, and execute impactful campaigns.
I create environments where teams feel supported, ideas flourish, and businesses scale with strategies that blend creativity, structure, and measurable results.