Purple track
Creative agency
Role: project manager & creative director
I founded Purple Track to bridge theory and practice, transforming classroom concepts into real-world strategies. This agency allowed me to design and execute marketing campaigns for diverse clients while also crafting innovative projects for global brands like FIFA and Spotify. My role extended beyond planning—I led teams through structured processes, ensuring clarity in objectives, creative alignment, and measurable results. From concept to execution, I focused on building systems that empowered collaboration and drove strategic impact.
Key skills: Leadership | Project management | Creative direction | Campaign planning | Team coordination | Strategic thinking
Visual identity
Branding & design
Role: graphic designer
I create visual identities that connect strategy with creativity, ensuring every element communicates purpose and consistency. Using Adobe Illustrator, Photoshop, InDesign, Adobe Express, and Canva, I designed branding systems and digital assets that adhered to CRAP principles (Contrast, Repetition, Alignment, Proximity) for clarity and impact. These projects reflected real-world standards, aligned with brand guidelines for fictional clients such as Joe Fresh, Madison Mall, Children’s Health Hospital, and Netflix. Deliverables included social media posts, interactive flyers, and cohesive brand identity pieces, blending aesthetics with usability to enhance audience engagement.
Key Skills: Branding | Digital design | Adobe creative suite | Visual storytelling | Typography, | Layout design | Colour theory
Social media
Content & engagement
Role: content manager
I design social strategies that turn engagement into connection and results. For Purple Track and external clients, I developed social media calendars that blended audience insights, content variety, and engagement tactics to maximize reach and interaction. Leveraging Meta Business Suite and LinkedIn analytics, I tracked KPIs to refine strategies and improve campaign performance. My approach prioritizes authentic storytelling and data-driven decisions, creating content that resonates and drives measurable growth.
Key Skills: Content creation | Social media strategy | Analytics & KPIs | Community engagement | Copywriting | Campaign optimization
